Category: Marketing & Platform Building

Marketing & Platform Building, Using & Surviving Social Media

Obsessing Over Algorithms is a Waste of Time

Algorithms

The other day, word went around that both Facebook and Instagram are changing their algorithms. Yet again. (Of course, since they’re now the same company, it’s not surprising.) The new changes are supposed to make it easier to see content posted by friends, but it will make it much more difficult for authors and anyone …

Marketing & Platform Building, Using & Surviving Social Media

The High Cost of Social Media for Sensitive Authors

High Cost of Social Media

(Let me preface this post with the following: I am not a doctor. Neither am I an expert in social media, or much of anything else for that matter. I am an author who uses social media for marketing. I’m also a sensitive person who suffers from anxiety and depression. (There, I said it.) With …

Marketing & Platform Building, Using & Surviving Social Media

Be Careful Where You Throw Your Social Media Support

Social Media Support

Unless you live under a rock, you probably heard the sad, weird, and controversial story of Keaton Jones, the young boy whose post about being bullied in school went viral. Within just a matter of days, the post had been viewed millions of times and celebrities had pledged their support for the kid. A GoFundMe …

Marketing & Platform Building, Publishing Tips & Topics, Using & Surviving Social Media

Time: The Thing You Need Most to Succeed (But Which No One Gives You)

Time

Here’s a dirty little secret about publishing, whether you choose traditional, indie, or self-publishing: You need time in order to become successful. There, I said it. No matter how much people want to believe in the “overnight” success model, the truth is that you’re more likely to be hit by lightning. Even the books we …

Marketing & Platform Building, Publishing Tips & Topics, Writing Tips & Career Advice

Shut Up and Do as You’re Told. Or Not.

Do as you're told.

When we’re kids, the lesson that gets drilled into us more than any other is this: Do as you’re told. It’s right behind don’t talk to strangers and look both ways when crossing the street. And the more general, “Don’t be a moron.” We grow up trained in obedience. In school we have to obey …