Tag: buzz

Marketing & Platform Building, Writing Tips & Career Advice

Do’s and Don’ts for Creating Positive Buzz

Buzz Bee

I recently participated in the weekly #boardgamehour chat on Twitter. One of the questions was, “What tips would you give to a publisher who wants to build buzz around their game?” This question fascinated me because there are many parallels between board game publishing and book publishing. The most obvious is that both industries rely …