Tag: media

Benefits of Play

The Day the Toys Died (An Obituary for Toys R Us and Play)

Toys R Us

Over the past few months, I’ve been watching the declining fortunes of Toys R Us. Well, really I’ve been watching for years. The chain has been in trouble since a leveraged buyout saddled it with billions in debt – money it couldn’t recoup through declining sales. The bloodletting worsened in recent months with Toys R …

Marketing & Platform Building

50 Ways to Promote Your Writing


Whether your write books, articles, or keep a blog, if you want to make money you have to promote your work. Even if you are traditionally published, you’ll likely have to handle at least some of your own promotion. Publishers are cutting marketing departments/budgets and placing more responsibility on the authors themselves. (Unless you’re hugely …